Case Study · Healthcare Compliance
A Required Health Screening, Done in Minutes Instead of Days
MyHealthForm.com is an online platform that gives Florida home health caregivers the state-required “free from communicable disease” health statement without a doctor’s visit. Created by DSNMRK partner Shae Strachan and his brother Scott Strachan, RN, it turns a slow, expensive step in caregiver onboarding into a nurse-reviewed, physician-approved certificate a caregiver can complete while sitting in the registry’s office. DSNMRK designed, built and runs the platform.
— The Story
Filling a void in Florida home care onboarding
In Florida, a home health worker must have a health statement confirming they are free from communicable diseases before they can enter a client’s home. For most caregivers that meant booking a visit with a primary care physician, waiting for the appointment, paying for it and then waiting again for the paperwork. Many physicians were reluctant to sign the statement at all. Nurse registries watched good caregivers sit idle for days or weeks while a single form held up their start date.
Scott Strachan, RN, BSN, sees that problem every week at Abby Services, the nurse registry our father founded in 1997. Shae Strachan, a partner at DSNMRK, had already built C-E-U.com with him. Together they saw a second opportunity to help the caregiving community: a compliant, physician-approved screening a registry could run on the spot. That idea became MyHealthForm.com.
— The Challenge
Fast for caregivers, defensible for registries
- 1The screening had to satisfy Florida Statute 400.506(6)(a) and hold up under an Agency for Health Care Administration (AHCA) survey. That meant a physician-approved protocol, issued and reviewed by a registered nurse, with nothing improvised.
- 2It had to be fast enough to complete during onboarding: register, pay, answer the screening questions and receive a signed certificate while the caregiver is still in the office.
- 3Certificates had to be tamper-proof and verifiable, so a registry, and a surveyor, can confirm any form is genuine in seconds and falsified screenings are no longer a risk.
— The Site
A look at myhealthform.com
Homepage: register, screen and get the certificate in three steps
Get started: a caregiver can complete it from the registry office
Built mobile-first
— What We Built
A compliant screening platform, start to certificate
01
Register and pay in minutes
A caregiver creates an account, enters basic information and pays securely from any phone or the registry’s front desk. No appointment, no exam, no delay.
02
A physician-approved screening protocol
The screening follows a written protocol approved by a physician and issued by a registered nurse, so the process itself, not just the form, meets AHCA expectations for Florida nurse registries.
03
Instant signed certificate
On completion the platform generates the physician-approved, signed “free from communicable disease” certificate immediately, ready to file in the caregiver’s onboarding packet.
04
Online certificate verification
Every certificate can be validated on the site, giving registries and surveyors a fast way to confirm authenticity and protecting patients from falsified screenings.
05
Built for nurse registries
Designed around how Florida nurse registries onboard independent caregivers, with referral partnerships and a neutral third-party process that keeps registries clear of contractor-control risk.
06
Educational content that ranks
Plain-language articles on what the statute requires, what surveyors look for and how to avoid common compliance mistakes, structured to be found by search engines and AI assistants.
— The Outcome
Days of waiting, replaced by a few minutes
Minutes
To go from registration to a signed certificate, while the caregiver is still in the office
$0 visits
No physician appointment, no exam and no waiting on a clinic for paperwork
Survey-tested
Health statements reviewed during AHCA surveys at Florida nurse registries with no change required
Faster onboarding
Caregivers start working sooner and registries fill shifts faster, because one form no longer holds everything up.
Compliance by design
A nurse-reviewed, physician-approved protocol built around Florida’s rules, not bolted on afterwards.
Verifiable, every time
Online verification means registries, agencies and surveyors can trust every certificate they see.
Good for the community
Less friction for caregivers and safer, better-documented care for the families who rely on them.
We built it because we needed it ourselves. Now every Florida registry can use it.
Have a process your industry is stuck on?
We turn slow, manual steps into compliant online platforms, and we have done it for our own businesses. Let’s talk about yours.
Case Study · Healthcare Education
A Training Platform Built by a Nurse and a Technologist, Now 30,000 Users Strong
C-E-U.com is an online continuing education and certification platform for nurses, nurse aides and caregivers: state board-approved courses, instant certificates and simple, affordable pricing. It was created by DSNMRK partner Shae Strachan and his brother Scott Strachan, a registered nurse who runs the home health agency their father founded. DSNMRK designed, built and grew the platform, which has passed 30,000 users in a short period of time.
— The Story
Two brothers, one idea that helps the people who care for others
C-E-U.com is near and dear to us. Scott Strachan, RN, BSN, is a registered nurse and healthcare entrepreneur who owns and operates Abby Services, the Florida nurse registry our father started in 1997. Every year he watched caregivers and nurses scramble to complete the continuing education their state requires, paying too much for courses that were slow, dated and hard to use.
Shae Strachan, a partner at DSNMRK, has spent two decades building digital platforms and business automation. When the brothers compared notes, the opportunity was obvious: combine Scott’s knowledge of caregiver compliance and home care operations with Shae’s technology and marketing experience, and build the training platform the healthcare community actually needed. C-E-U.com was born.
Scott Strachan, RN, BSN
Co-founder · Registered nurse, owner of Abby Services
Shae Strachan
Co-founder · Partner, DSNMRK
— The Challenge
Make required training fast, affordable and trustworthy
- 1Continuing education requirements differ by state and by role. Caregivers, CNAs, HHAs, RNs and LPNs each needed a clear path to exactly the courses their board requires, without wading through everything else.
- 2Certificates have to be instant, verifiable and reportable. Employers and state boards need to trust every certificate the platform issues, and where a state uses CE Broker, completions need to be reported automatically.
- 3The platform had to launch quickly, then scale. Home care agencies enroll staff in bulk, and a nurse finishing a night shift expects checkout, course and certificate to just work on a phone.
— The Site
A look at c-e-u.com
Homepage: courses by state and role, bundles and instant certificates
Courses: 100+ state board-approved courses
Built mobile-first
— What We Built
A complete online learning and certification platform
01
Course catalog and learning experience
More than 100 self-paced courses with lessons, quizzes and progress tracking, organized by state and by role so every learner finds what their board requires in seconds.
02
Instant, verifiable certificates
Pass the quiz and the certificate is generated on the spot. Employers and boards validate any certificate online, and completions report to CE Broker where a state uses it.
03
Simple pricing, bundles and checkout
Per-course pricing, an ALL Access caregiver bundle and state-required bundles, with a checkout built for people buying on a phone between shifts.
04
Tools for agencies and registries
Bulk registration, bulk reminders, office staff training and ready-to-print materials let home care agencies keep an entire workforce compliant from one place.
05
Built to be found
Every course, state and topic page is structured for search engines and AI assistants, so a caregiver searching for a state requirement lands on the right course.
06
Accreditation and compliance built in
The platform meets the standards of a Florida Board of Nursing approved provider and Department of Elder Affairs curriculum approval, in one of the most tightly regulated home care markets in the country.
— The Outcome
Substantial growth, in a short period of time
30,000+
Users on the platform, and growing every week
100+
State board-approved courses across every caregiver and nursing role
Instant
Certificates, verified online by employers and boards
Fast, steady growth
A platform that went from idea to tens of thousands of users because it solves a real, recurring need.
Found by search and AI
Course and state pages that rank for the requirements caregivers and nurses actually search for.
Trusted by employers and boards
Verifiable certificates and board-approved content give agencies confidence in every completion.
Good for the community
Better-trained caregivers and nurses mean better care for the seniors and families who depend on them.
A nurse who knows the work and a technologist who knows how to build. That is how you help 30,000 people.
Have an idea that could serve your industry?
We design, build and grow platforms from the ground up, and we have done it for ourselves. Let’s talk about yours.
Case Study · Yachting & Marine
Every Lead to the Right Broker, Automatically
FGI Yacht Group is a superyacht brokerage handling sales, charter, new construction and management for some of the most sought-after yachts on the water. DSNMRK built an API bridge between BoatWizard and the HubSpot CRM so every inquiry lands in the CRM and reaches the right broker automatically, then streamlined and automated the firm’s follow-up so brokers respond faster and management can see, at a glance, everything happening across the business.
— The Client
A brokerage where every minute matters
FGI Yacht Group, founded by Frank Grzeszczak, is a challenger brand in superyacht sales and charter, with a team of brokers, listings across the world’s major yacht marketplaces and a reputation for moving fast. In this market a serious buyer or charter client expects an answer in minutes, not days, and the broker who responds first usually wins the relationship.
Inquiries reach FGI from many directions: listing portals, the website, charter requests, referrals and events. Getting each one to the right broker quickly, and knowing what happened next, was the operational problem DSNMRK was brought in to solve.
— The Challenge
Leads in one system, brokers in another
- 1Listing inquiries arrived in BoatWizard, the platform that manages FGI’s yacht listings and portal leads, while the brokers and the marketing team worked in HubSpot. Moving leads between them was manual, slow and easy to get wrong.
- 2Every lead had to be matched to the broker who owns that listing or territory. Mis-routed or unclaimed inquiries meant delayed replies and missed opportunities on multi-million-dollar yachts.
- 3Management had no single view of the pipeline. Understanding which leads were live, who was working them and how quickly brokers were responding meant chasing people rather than checking a dashboard.
— The Site
A look at fgiyachtgroup.com
Homepage: sales, charter, new construction and management
Yachts for sale: listings that feed the BoatWizard to HubSpot bridge
Built mobile-first
— What We Built
One connected lead pipeline, from listing to broker to close
01
A BoatWizard to HubSpot API bridge
DSNMRK built a custom integration that captures every inquiry from BoatWizard the moment it arrives and creates or updates the contact, the deal and the yacht it relates to inside HubSpot, with no re-keying.
02
Automatic broker assignment
Each lead is associated with the proper broker based on the listing and FGI’s own rules, so the right person is notified immediately and the inquiry is never left unclaimed.
03
Automated broker communications
Workflows trigger prompt, consistent first responses and follow-up tasks, so a prospect hears back quickly while the broker prepares the personal reply.
04
Streamlined internal processes
We mapped how leads, listings and follow-ups actually moved through the firm and automated the hand-offs, removing the manual steps that slowed brokers down and caused things to slip.
05
A bird’s-eye view for management
Pipeline dashboards and reporting give leadership a high-level, real-time picture of what is happening across the firm: lead volume, response times, broker activity and deals in motion.
06
Built to keep evolving
The integration and workflows are documented and maintainable, so new listing sources, brokers and rules can be added without starting over.
— The Outcome
Faster replies, cleaner data, full visibility
Instant
Leads flow from BoatWizard into HubSpot and reach the assigned broker the moment they arrive
Zero
Manual re-entry between the listing platform and the CRM
One view
Of the whole pipeline for management, instead of chasing updates broker by broker
Prompt broker response
Prospects hear back quickly and consistently, which in yacht sales is often the difference between winning and losing the client.
Right broker, every time
Automatic association means no unclaimed leads and no confusion over who owns a conversation.
Management sees everything
A real-time, high-level picture of the firm’s pipeline and broker activity, without a single status meeting.
Clean, trustworthy CRM data
Contacts, deals and yachts stay linked and up to date, so reporting and marketing run on facts, not guesswork.
Two decades of building systems for sales teams, applied to a brokerage that moves at the speed of the sea.
Leads stuck between two systems?
We build the integrations and automations that connect your platforms, route every lead to the right person and give leadership a clear view of the pipeline.
Case Study · Casino & Gaming
A Resort Website Built to Perform, and to Be Found by Search and AI
Chamonix Casino Resort is Colorado’s premier casino resort in Cripple Creek, an hour from Colorado Springs, with luxury rooms and suites, slots and table games, 980 Prime Steakhouse, a rooftop pool and a full spa. DSNMRK designed and built chamonixco.com as a dynamic, high-performance site that is heavily optimized for search engines and AI assistants, with custom hotel booking widgets, custom AI-generated video animations, and a robust CMS the resort’s non-technical staff update themselves, all while meeting accessibility and privacy standards.
— The Client
A new luxury destination with a lot to say
Chamonix is the newest luxury casino resort in the Colorado mountains: a hotel, a casino floor, fine dining, a spa and salon, live entertainment and meeting space, all under one roof in historic Cripple Creek. A property like that is never finished talking. Promotions, progressives and player rewards change weekly, entertainment is booked months out, and menus, packages and seasonal offers turn over constantly.
The website had to launch as the resort’s front door, carry every one of those messages, convert visitors into hotel guests, and be discovered by the people searching for a Colorado getaway, whether they ask Google or an AI assistant.
— The Challenge
Launch fast, book direct, and keep it easy to run
- 1A brand-new destination has no search history. The site had to earn visibility quickly in traditional search results and in the AI-generated answers travelers increasingly rely on.
- 2Booking a room should never mean leaving the experience for a clunky third-party portal. Guests needed a way to start a reservation from any page in a few taps.
- 3A lean marketing team with constant change needed to publish promotions, events and menus themselves, without a developer and without breaking accessibility or privacy compliance.
— The Site
A look at chamonixco.com
Homepage: AI-generated video and the custom booking widget
Hotel: rooms, suites and direct booking
Built mobile-first
— What We Built
A high-performance resort site with the tools built in
01
A dynamic, high-performance website
chamonixco.com is engineered for speed on every device: lean templates, optimized media and lazy-loaded video keep pages fast even with rich motion and imagery throughout.
02
Search and AI optimized from day one
A content architecture, structured data and metadata built so Google ranks the resort for the searches that matter and AI assistants can understand, summarize and recommend it.
03
Custom hotel booking widgets
Guests pick dates and guests right on the page, from the homepage, a room page or a promotion, and hand off seamlessly to the booking engine with their selection already made.
04
Custom AI-generated video animations
Signature motion for the casino, dining, entertainment, spa and meetings sections was produced with AI video tools directed by our team, giving the site a cinematic feel without a film crew.
05
A robust CMS for non-technical staff
Promotions, progressives, entertainment, menus, packages and pages are all managed through a structured, easy back end, so the marketing team publishes in minutes and nothing waits on a developer.
06
Accessibility and privacy built in
Accessible components, keyboard navigation and contrast are part of the design system, and consent and privacy management are built into the platform rather than bolted on.
— The Outcome
Fast, findable, and easy to run
Any page
Guests can start a hotel booking from anywhere on the site with the custom widgets
Minutes
For staff to publish a promotion, book an act or update a menu, no developer needed
AI-ready
Structured so search engines and AI assistants can find, understand and recommend the resort
Fast on every device
A high-performance build that stays quick with full-bleed video, galleries and live promotions.
Found by search and AI
Heavily optimized content and structured data that ranks in Google and gets cited by AI answer engines.
Bookings start on site
Custom booking widgets keep guests in the experience and move them straight into a reservation.
Compliant by design
Accessibility and privacy standards are met by the platform itself, so every new page inherits them.
Twenty years of hospitality marketing, a modern stack, and AI-made motion. That is how you open a resort online.
Opening or relaunching a resort?
We build fast, search and AI optimized hospitality sites with booking built in and a CMS your team can run from day one.
Case Study · Luxury Stone & Interiors
20,000 Products, Live on the Page, Searchable in an Instant
Opustone is South Florida’s destination for natural stone, marble and porcelain slabs and tiles, serving designers, architects and homeowners across the region. DSNMRK designed and built opustone.com from the ground up: a content management system the Opustone team updates themselves, and a live inventory platform that puts more than 20,000 luxury stone products on the page with lightning-fast search, favorites and shareable lookbooks.
— The Client
A catalog that changes every day
Opustone stocks one of the largest selections of marble, quartzite, granite, travertine and porcelain in the region, sold by the slab and by the tile. Their buyers are designers and architects specifying materials for high-end residential and commercial projects, and they make decisions on inventory that moves constantly. New lots arrive, slabs sell, and a product that was available this morning may be gone by the afternoon.
For a brand built on curation, the website had to do two things at once: feel like a luxury showroom, and be exactly as accurate as the warehouse floor.
— The Challenge
Too much inventory to manage by hand
- 1A catalog of more than 20,000 products, with lots arriving and selling constantly, could never be kept accurate through manual updates.
- 2Designers needed to search by material, color, finish, size and availability and see results instantly, not after a slow page reload.
- 3The internal team needed to update collections, projects, locations and editorial content themselves, without a developer, on a site that still carried a luxury brand.
— The Site
A look at opustone.com
Homepage: collections, projects and the live catalog
Products: 20,000+ items with live inventory and instant search
Built mobile-first
— What We Built
A luxury storefront running on live inventory
01
Designed and built from the ground up
A new opustone.com with the pacing of a luxury brand: collections, brand pages, project galleries, locations, appointments and an editorial stone blog, all designed and developed by DSNMRK.
02
A content management system the team owns
Collections, projects, locations, appointment details and blog content are updated by Opustone’s own team in minutes, with no developer in the loop.
03
Live inventory, 20,000+ products deep
The platform pulls a live inventory feed from Opustone’s system and shows it on the site instantly, so availability on the page matches what is actually in the warehouse.
04
Lightning-fast search and filtering
Built on technology that indexes the full catalog for instant results. Designers filter slabs and tiles by material, color, finish, size and availability and see products appear as they type.
05
Favorites and shareable lookbooks
Designers save favorites and assemble them into lookbooks they can share with other designers, vendors and clients: a curated presentation built straight from live inventory.
06
Built around the trade
Product pages, collection pages and appointment booking are designed for how designers and architects actually specify stone, from first search to showroom visit.
— The Outcome
The catalog became the experience
20,000+
Marble, stone and porcelain products live on the site, updated from real inventory
Instant
Search and filter results across the full catalog, with no page reloads
Lookbooks
Favorites and curated lookbooks designers share with vendors and clients
Inventory that’s always right
What a designer sees online is what’s on the floor, so nobody falls in love with a slab that sold yesterday.
Designers self-serve
Search, shortlist and share happens on the site, before the showroom visit, which makes every appointment more productive.
Content the team controls
New collections, projects and articles go live when Opustone decides, not when a developer is free.
A luxury brand, online
The site carries the same curation and detail as the showroom, backed by a product platform that can keep up.
Twenty years of building for brands taught us the catalog is the experience. So we made it fast.
Have a catalog your website can’t keep up with?
We build product platforms that pull from live inventory and put it in front of buyers instantly, wrapped in a brand experience worth the visit.