Case Study · Healthcare Compliance
A Required Health Screening, Done in Minutes Instead of Days
MyHealthForm.com is an online platform that gives Florida home health caregivers the state-required “free from communicable disease” health statement without a doctor’s visit. Created by DSNMRK partner Shae Strachan and his brother Scott Strachan, RN, it turns a slow, expensive step in caregiver onboarding into a nurse-reviewed, physician-approved certificate a caregiver can complete while sitting in the registry’s office. DSNMRK designed, built and runs the platform.
— The Story
Filling a void in Florida home care onboarding
In Florida, a home health worker must have a health statement confirming they are free from communicable diseases before they can enter a client’s home. For most caregivers that meant booking a visit with a primary care physician, waiting for the appointment, paying for it and then waiting again for the paperwork. Many physicians were reluctant to sign the statement at all. Nurse registries watched good caregivers sit idle for days or weeks while a single form held up their start date.
Scott Strachan, RN, BSN, sees that problem every week at Abby Services, the nurse registry our father founded in 1997. Shae Strachan, a partner at DSNMRK, had already built C-E-U.com with him. Together they saw a second opportunity to help the caregiving community: a compliant, physician-approved screening a registry could run on the spot. That idea became MyHealthForm.com.
— The Challenge
Fast for caregivers, defensible for registries
- 1The screening had to satisfy Florida Statute 400.506(6)(a) and hold up under an Agency for Health Care Administration (AHCA) survey. That meant a physician-approved protocol, issued and reviewed by a registered nurse, with nothing improvised.
- 2It had to be fast enough to complete during onboarding: register, pay, answer the screening questions and receive a signed certificate while the caregiver is still in the office.
- 3Certificates had to be tamper-proof and verifiable, so a registry, and a surveyor, can confirm any form is genuine in seconds and falsified screenings are no longer a risk.
— The Site
A look at myhealthform.com
Homepage: register, screen and get the certificate in three steps
Get started: a caregiver can complete it from the registry office
Built mobile-first
— What We Built
A compliant screening platform, start to certificate
01
Register and pay in minutes
A caregiver creates an account, enters basic information and pays securely from any phone or the registry’s front desk. No appointment, no exam, no delay.
02
A physician-approved screening protocol
The screening follows a written protocol approved by a physician and issued by a registered nurse, so the process itself, not just the form, meets AHCA expectations for Florida nurse registries.
03
Instant signed certificate
On completion the platform generates the physician-approved, signed “free from communicable disease” certificate immediately, ready to file in the caregiver’s onboarding packet.
04
Online certificate verification
Every certificate can be validated on the site, giving registries and surveyors a fast way to confirm authenticity and protecting patients from falsified screenings.
05
Built for nurse registries
Designed around how Florida nurse registries onboard independent caregivers, with referral partnerships and a neutral third-party process that keeps registries clear of contractor-control risk.
06
Educational content that ranks
Plain-language articles on what the statute requires, what surveyors look for and how to avoid common compliance mistakes, structured to be found by search engines and AI assistants.
— The Outcome
Days of waiting, replaced by a few minutes
Minutes
To go from registration to a signed certificate, while the caregiver is still in the office
$0 visits
No physician appointment, no exam and no waiting on a clinic for paperwork
Survey-tested
Health statements reviewed during AHCA surveys at Florida nurse registries with no change required
Faster onboarding
Caregivers start working sooner and registries fill shifts faster, because one form no longer holds everything up.
Compliance by design
A nurse-reviewed, physician-approved protocol built around Florida’s rules, not bolted on afterwards.
Verifiable, every time
Online verification means registries, agencies and surveyors can trust every certificate they see.
Good for the community
Less friction for caregivers and safer, better-documented care for the families who rely on them.
We built it because we needed it ourselves. Now every Florida registry can use it.
Have a process your industry is stuck on?
We turn slow, manual steps into compliant online platforms, and we have done it for our own businesses. Let’s talk about yours.
Case Study · Healthcare Education
A Training Platform Built by a Nurse and a Technologist, Now 30,000 Users Strong
C-E-U.com is an online continuing education and certification platform for nurses, nurse aides and caregivers: state board-approved courses, instant certificates and simple, affordable pricing. It was created by DSNMRK partner Shae Strachan and his brother Scott Strachan, a registered nurse who runs the home health agency their father founded. DSNMRK designed, built and grew the platform, which has passed 30,000 users in a short period of time.
— The Story
Two brothers, one idea that helps the people who care for others
C-E-U.com is near and dear to us. Scott Strachan, RN, BSN, is a registered nurse and healthcare entrepreneur who owns and operates Abby Services, the Florida nurse registry our father started in 1997. Every year he watched caregivers and nurses scramble to complete the continuing education their state requires, paying too much for courses that were slow, dated and hard to use.
Shae Strachan, a partner at DSNMRK, has spent two decades building digital platforms and business automation. When the brothers compared notes, the opportunity was obvious: combine Scott’s knowledge of caregiver compliance and home care operations with Shae’s technology and marketing experience, and build the training platform the healthcare community actually needed. C-E-U.com was born.
Scott Strachan, RN, BSN
Co-founder · Registered nurse, owner of Abby Services
Shae Strachan
Co-founder · Partner, DSNMRK
— The Challenge
Make required training fast, affordable and trustworthy
- 1Continuing education requirements differ by state and by role. Caregivers, CNAs, HHAs, RNs and LPNs each needed a clear path to exactly the courses their board requires, without wading through everything else.
- 2Certificates have to be instant, verifiable and reportable. Employers and state boards need to trust every certificate the platform issues, and where a state uses CE Broker, completions need to be reported automatically.
- 3The platform had to launch quickly, then scale. Home care agencies enroll staff in bulk, and a nurse finishing a night shift expects checkout, course and certificate to just work on a phone.
— The Site
A look at c-e-u.com
Homepage: courses by state and role, bundles and instant certificates
Courses: 100+ state board-approved courses
Built mobile-first
— What We Built
A complete online learning and certification platform
01
Course catalog and learning experience
More than 100 self-paced courses with lessons, quizzes and progress tracking, organized by state and by role so every learner finds what their board requires in seconds.
02
Instant, verifiable certificates
Pass the quiz and the certificate is generated on the spot. Employers and boards validate any certificate online, and completions report to CE Broker where a state uses it.
03
Simple pricing, bundles and checkout
Per-course pricing, an ALL Access caregiver bundle and state-required bundles, with a checkout built for people buying on a phone between shifts.
04
Tools for agencies and registries
Bulk registration, bulk reminders, office staff training and ready-to-print materials let home care agencies keep an entire workforce compliant from one place.
05
Built to be found
Every course, state and topic page is structured for search engines and AI assistants, so a caregiver searching for a state requirement lands on the right course.
06
Accreditation and compliance built in
The platform meets the standards of a Florida Board of Nursing approved provider and Department of Elder Affairs curriculum approval, in one of the most tightly regulated home care markets in the country.
— The Outcome
Substantial growth, in a short period of time
30,000+
Users on the platform, and growing every week
100+
State board-approved courses across every caregiver and nursing role
Instant
Certificates, verified online by employers and boards
Fast, steady growth
A platform that went from idea to tens of thousands of users because it solves a real, recurring need.
Found by search and AI
Course and state pages that rank for the requirements caregivers and nurses actually search for.
Trusted by employers and boards
Verifiable certificates and board-approved content give agencies confidence in every completion.
Good for the community
Better-trained caregivers and nurses mean better care for the seniors and families who depend on them.
A nurse who knows the work and a technologist who knows how to build. That is how you help 30,000 people.
Have an idea that could serve your industry?
We design, build and grow platforms from the ground up, and we have done it for ourselves. Let’s talk about yours.
Case Study · Hospitality
A Resort Website That Fills Tee Sheets, Ballrooms and Wedding Dates
Pala Mesa Resort is a Southern California golf resort in Fallbrook with a championship course, hotel accommodations, AquaTerra Restaurant, meeting space and one of the region’s most sought-after wedding venues. DSNMRK designed, built, hosts and maintains palamesa.com: an easy-to-update, highly AI and search optimized site that has helped drive more golf bookings, private events and weddings.
— The Client
Four businesses on one property
Pala Mesa is really four businesses sharing one beautiful piece of land: a public championship golf course with daily tee times, tournaments and lessons; a hotel with rooms and room blocks; AquaTerra, a restaurant and bar with live music and happy hours; and a wedding and events operation that hosts ceremonies, receptions, corporate meetings and celebrations year round.
Each one has its own audience, its own seasonality and its own way of booking. The website has to sell all of them at once, and it has to be simple enough that the resort’s own team can keep it current every week.
— The Challenge
Be found for golf, weddings and events, then convert
- 1Golfers, couples and event planners all search differently. The site had to rank, and be recommended by AI assistants, for tee times, wedding venues and private events across North San Diego County.
- 2Every visitor needed a clear next step: book a tee time, request a wedding tour, submit an event proposal, reserve a room or a table, without hunting through the site.
- 3Specials, packages, menus, live music and seasonal events change constantly, so the marketing team needed to publish updates themselves, without a developer.
— The Site
A look at palamesa.com
Golf: the championship course, tee times and lessons
Weddings: the venue, packages and tour requests
Built mobile-first for guests on the go
— What We Built
Designed, built, hosted and maintained by DSNMRK
01
A new palamesa.com, designed and built from the ground up
A fresh design that shows off the course, the venue and the property, with dedicated journeys for golf, weddings, meetings and events, dining and accommodations.
02
Clear paths to book
Tee times, room reservations, wedding tours and event proposals each get a direct call to action on every relevant page, so the next step is always one click away.
03
Highly AI and search optimized
Structured content, metadata and fast pages built to rank in Google for golf, wedding venue and event searches, and to be understood and recommended by AI assistants.
04
An easy-to-update CMS
Specials and packages, menus, live music and happy hours, tournaments and seasonal events are all managed through a simple back end the resort’s team updates in minutes.
05
Hosting, security and maintenance
DSNMRK hosts the site, keeps it updated and secure, and monitors performance, so the resort never has to think about the technology behind it.
06
Built for the whole property
Golf, hotel, restaurant and events share one consistent brand and one platform, so a guest who comes for a round can discover a wedding venue or a dinner reservation along the way.
— The Outcome
More bookings, more events, more weddings
Golf
More tee time bookings driven by a site that ranks for the searches golfers actually make
Events
More private event and meeting inquiries through clear proposal and planning paths
Weddings
More wedding tours and bookings from couples who found the venue online
Bookings up
Golf, events and weddings all grew as the site started converting the traffic it earned.
Found by search and AI
Optimized for Google and for the AI answers people increasingly use to plan a round or a wedding.
Updated in minutes
The resort’s team publishes specials, menus and events themselves, the same day they change.
Hosted and cared for
DSNMRK hosts, maintains and secures the site so it stays fast and reliable year after year.
A golf course, a hotel, a restaurant and a wedding venue. One site that sells them all.
Running a resort with more than one business inside it?
We design, build, host and maintain hospitality sites that rank, convert and stay easy to update.
Case Study · Casino & Gaming
A Resort Website Built to Perform, and to Be Found by Search and AI
Chamonix Casino Resort is Colorado’s premier casino resort in Cripple Creek, an hour from Colorado Springs, with luxury rooms and suites, slots and table games, 980 Prime Steakhouse, a rooftop pool and a full spa. DSNMRK designed and built chamonixco.com as a dynamic, high-performance site that is heavily optimized for search engines and AI assistants, with custom hotel booking widgets, custom AI-generated video animations, and a robust CMS the resort’s non-technical staff update themselves, all while meeting accessibility and privacy standards.
— The Client
A new luxury destination with a lot to say
Chamonix is the newest luxury casino resort in the Colorado mountains: a hotel, a casino floor, fine dining, a spa and salon, live entertainment and meeting space, all under one roof in historic Cripple Creek. A property like that is never finished talking. Promotions, progressives and player rewards change weekly, entertainment is booked months out, and menus, packages and seasonal offers turn over constantly.
The website had to launch as the resort’s front door, carry every one of those messages, convert visitors into hotel guests, and be discovered by the people searching for a Colorado getaway, whether they ask Google or an AI assistant.
— The Challenge
Launch fast, book direct, and keep it easy to run
- 1A brand-new destination has no search history. The site had to earn visibility quickly in traditional search results and in the AI-generated answers travelers increasingly rely on.
- 2Booking a room should never mean leaving the experience for a clunky third-party portal. Guests needed a way to start a reservation from any page in a few taps.
- 3A lean marketing team with constant change needed to publish promotions, events and menus themselves, without a developer and without breaking accessibility or privacy compliance.
— The Site
A look at chamonixco.com
Homepage: AI-generated video and the custom booking widget
Hotel: rooms, suites and direct booking
Built mobile-first
— What We Built
A high-performance resort site with the tools built in
01
A dynamic, high-performance website
chamonixco.com is engineered for speed on every device: lean templates, optimized media and lazy-loaded video keep pages fast even with rich motion and imagery throughout.
02
Search and AI optimized from day one
A content architecture, structured data and metadata built so Google ranks the resort for the searches that matter and AI assistants can understand, summarize and recommend it.
03
Custom hotel booking widgets
Guests pick dates and guests right on the page, from the homepage, a room page or a promotion, and hand off seamlessly to the booking engine with their selection already made.
04
Custom AI-generated video animations
Signature motion for the casino, dining, entertainment, spa and meetings sections was produced with AI video tools directed by our team, giving the site a cinematic feel without a film crew.
05
A robust CMS for non-technical staff
Promotions, progressives, entertainment, menus, packages and pages are all managed through a structured, easy back end, so the marketing team publishes in minutes and nothing waits on a developer.
06
Accessibility and privacy built in
Accessible components, keyboard navigation and contrast are part of the design system, and consent and privacy management are built into the platform rather than bolted on.
— The Outcome
Fast, findable, and easy to run
Any page
Guests can start a hotel booking from anywhere on the site with the custom widgets
Minutes
For staff to publish a promotion, book an act or update a menu, no developer needed
AI-ready
Structured so search engines and AI assistants can find, understand and recommend the resort
Fast on every device
A high-performance build that stays quick with full-bleed video, galleries and live promotions.
Found by search and AI
Heavily optimized content and structured data that ranks in Google and gets cited by AI answer engines.
Bookings start on site
Custom booking widgets keep guests in the experience and move them straight into a reservation.
Compliant by design
Accessibility and privacy standards are met by the platform itself, so every new page inherits them.
Twenty years of hospitality marketing, a modern stack, and AI-made motion. That is how you open a resort online.
Opening or relaunching a resort?
We build fast, search and AI optimized hospitality sites with booking built in and a CMS your team can run from day one.
Case Study · Casino & Gaming
One Platform for the Whole Resort, Built to Run Itself
Pala Casino Spa Golf Resort is a destination casino resort in Southern California with a full casino floor, a hotel and spa, championship golf, a dozen restaurants and bars, and a packed entertainment calendar. DSNMRK designed, built and hosts palacasino.com, and built the back-end tools and automations that let Pala’s marketing team run all of it without waiting on a developer.
— The Client
A resort that changes every single week
Pala is one of Southern California’s largest gaming and entertainment destinations. A property that size produces a constant stream of change: new promotions and giveaways, headline concerts and Center Bar bands, seasonal restaurant menus, hotel and golf offers, and player rewards that shift by the day.
Every one of those changes has to reach guests in three places at once, on the casino floor, on the website and in their inbox, quickly and without mistakes. DSNMRK has managed, hosted, maintained and extended Pala’s digital platform to make that the easy part of the marketing team’s week.
— The Challenge
Legacy systems that cost more than they delivered
- 1The website and its supporting tools ran on a patchwork of legacy platforms, each with its own licensing fee, its own vendor and its own way of doing things.
- 2Routine updates such as a band change, a new menu or a fresh promotion waited on vendors or developers, so marketing moved slower than the property did.
- 3Gaming entries, giveaways and email campaigns were handled by hand, which meant duplicated effort, delays and room for error.
— The Site
A look at palacasino.com
Homepage: promotions, entertainment and dining, updated by the marketing team
Entertainment: concerts and events published in minutes
Built mobile-first
— What We Built
A website and back-end the marketing team actually owns
01
A new palacasino.com, built and hosted by DSNMRK
We designed and developed the site from the ground up and we host, maintain and secure it. It is heavily optimized for AI search and traditional search engines, accessibility compliant, and has cookie consent and privacy management built in.
02
A back-end interface made for marketers
A custom admin experience lets the casino marketing team publish events, schedule concerts and bands, update restaurant menus and manage promotions in minutes. No tickets, no developer, no vendor.
03
Automated gaming entries and giveaways
Promotional entries, drawings and giveaways run on rules the team sets once. Entries are collected, validated and tracked automatically, so the team spends its time on the promotion, not the paperwork.
04
Automated email marketing
Email campaigns pull from the same events, menus and promotions already published on the site. A change made once shows up in the next send without anyone rebuilding an email.
05
Messaging on the floor and online, in sync
Our forward-thinking approach gave Pala faster, easier ways to deliver messaging inside the casino and online, so what a guest sees on property matches what they see on their phone.
06
Legacy platforms retired
As the new platform came online, we decommissioned the old systems and the licensing and platform fees that came with them, and consolidated everything onto one stack we maintain.
— The Outcome
Lower costs, more traffic, faster marketing
$200K+
Saved every year in licensing and platform fees after retiring the legacy systems
Minutes
To publish an event, schedule a band, change a menu or launch a promotion
1 platform
Replacing a patchwork of vendors, hosted and maintained by DSNMRK
Traffic up
A faster, search-optimized site brought more visitors to palacasino.com and more guests to the promotions that matter.
Found by AI and search
Structured, well-described content that ranks in Google and gets surfaced by AI answer engines.
Compliant by design
Accessibility compliance and cookie management are built into the platform, not bolted on later.
Marketing at the speed of the property
The team updates the floor, the website and email themselves, the same day something changes.
Twenty years of casino marketing told us what to build. Automation keeps it running.
Paying for platforms that slow your team down?
We replace legacy systems with one platform your marketing team can run, and we host and maintain it so you never have to.