Case Study · Healthcare Education
A Training Platform Built by a Nurse and a Technologist, Now 30,000 Users Strong
C-E-U.com is an online continuing education and certification platform for nurses, nurse aides and caregivers: state board-approved courses, instant certificates and simple, affordable pricing. It was created by DSNMRK partner Shae Strachan and his brother Scott Strachan, a registered nurse who runs the home health agency their father founded. DSNMRK designed, built and grew the platform, which has passed 30,000 users in a short period of time.
— The Story
Two brothers, one idea that helps the people who care for others
C-E-U.com is near and dear to us. Scott Strachan, RN, BSN, is a registered nurse and healthcare entrepreneur who owns and operates Abby Services, the Florida nurse registry our father started in 1997. Every year he watched caregivers and nurses scramble to complete the continuing education their state requires, paying too much for courses that were slow, dated and hard to use.
Shae Strachan, a partner at DSNMRK, has spent two decades building digital platforms and business automation. When the brothers compared notes, the opportunity was obvious: combine Scott’s knowledge of caregiver compliance and home care operations with Shae’s technology and marketing experience, and build the training platform the healthcare community actually needed. C-E-U.com was born.
Scott Strachan, RN, BSN
Co-founder · Registered nurse, owner of Abby Services
Shae Strachan
Co-founder · Partner, DSNMRK
— The Challenge
Make required training fast, affordable and trustworthy
- 1Continuing education requirements differ by state and by role. Caregivers, CNAs, HHAs, RNs and LPNs each needed a clear path to exactly the courses their board requires, without wading through everything else.
- 2Certificates have to be instant, verifiable and reportable. Employers and state boards need to trust every certificate the platform issues, and where a state uses CE Broker, completions need to be reported automatically.
- 3The platform had to launch quickly, then scale. Home care agencies enroll staff in bulk, and a nurse finishing a night shift expects checkout, course and certificate to just work on a phone.
— The Site
A look at c-e-u.com
Homepage: courses by state and role, bundles and instant certificates
Courses: 100+ state board-approved courses
Built mobile-first
— What We Built
A complete online learning and certification platform
01
Course catalog and learning experience
More than 100 self-paced courses with lessons, quizzes and progress tracking, organized by state and by role so every learner finds what their board requires in seconds.
02
Instant, verifiable certificates
Pass the quiz and the certificate is generated on the spot. Employers and boards validate any certificate online, and completions report to CE Broker where a state uses it.
03
Simple pricing, bundles and checkout
Per-course pricing, an ALL Access caregiver bundle and state-required bundles, with a checkout built for people buying on a phone between shifts.
04
Tools for agencies and registries
Bulk registration, bulk reminders, office staff training and ready-to-print materials let home care agencies keep an entire workforce compliant from one place.
05
Built to be found
Every course, state and topic page is structured for search engines and AI assistants, so a caregiver searching for a state requirement lands on the right course.
06
Accreditation and compliance built in
The platform meets the standards of a Florida Board of Nursing approved provider and Department of Elder Affairs curriculum approval, in one of the most tightly regulated home care markets in the country.
— The Outcome
Substantial growth, in a short period of time
30,000+
Users on the platform, and growing every week
100+
State board-approved courses across every caregiver and nursing role
Instant
Certificates, verified online by employers and boards
Fast, steady growth
A platform that went from idea to tens of thousands of users because it solves a real, recurring need.
Found by search and AI
Course and state pages that rank for the requirements caregivers and nurses actually search for.
Trusted by employers and boards
Verifiable certificates and board-approved content give agencies confidence in every completion.
Good for the community
Better-trained caregivers and nurses mean better care for the seniors and families who depend on them.
A nurse who knows the work and a technologist who knows how to build. That is how you help 30,000 people.
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